Transform® by Ali Novitsky, MD
Now enrolling. We start Sunday, January 10, 2027.
She pulls into the driveway and doesn't go in.
Not because she doesn't want to see them. She has spent the whole day being everything to everyone, and her body hasn't had one minute to come down.
She's not falling apart. She's wondering why getting by doesn't feel like enough anymore.
84%In a review of 1,200 FIT Collective coaching sessions, 84% came back to this exact moment: work and home landing on her at the same time.
Transform® is a live Sunday workout with Ali that settles your nervous system first, so strength, food, sleep, and relationships finally have room to work.
Built by Ali Novitsky, MD. Triple board-certified physician, former NICU attending, mom, and coach to more than 3,000 women physicians.
What did today ask of you?
Pick everything that's true. There are no wrong answers here.
Which sentence sounds most like the voice in your head lately?
If crashing feels like more than exhaustion, or you're having thoughts of not being here, please call or text 988 (US) or your local emergency number now. You deserve support tonight, not just a program.
That isn't a mindset trick. A body that feels safe can think differently than a body that's bracing. Transform® starts there.
What do you want more of this year?
Transform® runs as four 12-week programs. Your answer points to the season that speaks to you. Your starting month determines which program you begin with.
January to March
Understand Me
Why do I respond the way I do?
Stress response, DistressRx™, triggers, thoughts, emotions, physiology, relationships.
Where you land: I understand myself without needing to criticize myself.
April to June
Build Me
What does my body actually need?
Strength, muscle, nutrition, metabolism, hormones, body composition, sleep, recovery.
Where you land: My body and I are on the same side now.
July to September
Protect Me
Can I care for other people without abandoning myself?
Boundaries, parenting, partnership, work, people pleasing, conflict, asking for what you need.
Where you land: I can stay connected to myself while staying connected to other people.
October to December
Become Me
What do I actually want?
Career, relationships, health, time, leadership, next chapter.
Where you land: I'm intentionally participating in my life instead of simply managing it.
How the year runs
The calendar follows four seasons: Understand Me begins in January, Build Me in April, Protect Me in July, and Become Me in October. Annual members join the program running in their starting quarter and continue through the cycle for their full year. New and returning members follow the same schedule.
- January enrollment begins January 10, 2027Understand MeWhy do I respond the way I do?
- April to JuneBuild MeWhat does my body actually need?
- July to SeptemberProtect MeCan I care for other people without abandoning myself?
- October to DecemberBecome MeWhat do I actually want?
Your full year starts when you join. The standalone option is January’s Understand Me only.
Regulation first. Everything else follows.
One skill a week, on purpose. Your brain strengthens what you repeat, and it learns best when it isn't bracing. So every week follows the same rhythm.
- Sunday
You move with Ali, live, for 60 minutes. Your body comes down first, then the workshop opens up the week's one skill. You leave with your shoulders lower and a clear idea of what you're practicing.
- Monday
You make the commitment. A short interactive activity turns Sunday's skill into one choice that fits your actual week. You start from intention instead of urgency.
- Anytime
Ali's coaching brain is private, written coaching built on a decade of Ali's actual coaching. Training, food, InBody results, stress, the conversation you're dreading. At 11pm, mid-call, or in the driveway, it meets you where you are and answers for you, not for everyone.
Ali's coaching brain is a coaching tool, not medical care or crisis support. If you are in crisis, call or text 988 (US) or your local emergency number.
The Signal Method
What members say
“I came to Transform to help heal my burnout and find a way forward. I left with community, lifelong friends and mentors, improved confidence and sense of self that have not only kept me in medicine but allowed me to thrive in it.”
“I came to Transform as a transition from another program. Realizing that I needed the coaching, mindset work and community support. What I have gained is so much more than I expected. My nutritional knowledge and understanding of the hidden ways diet culture has invaded my journey has led me to embrace nutritional and life coaching. Lifelong believer and member here. And forever grateful.”
“Since I am not leaving, I will comment on why I continue to work with her: she facilitates change. Change in my mindset, my definition of success, and she has been responsible for numerous connections I have made over the years with colleagues who are now friends.”
“I came to Transform hoping to get back into strength training and improve my nutrition. I gained that and a deep appreciation for my intuition that gave me the fortitude to switch jobs and help our daughter through a health crisis. I love this community and am all in for the long haul.”
“I came to Transform to lose weight in perimenopause with a lifelong history of obesity and now have a better understanding of my personality, what self-care truly means, and how to enjoy the life I've curated, even in difficult times!”
“I came to Transform to get fit and I left with food freedom, an understanding of my own personal emotional responses, and the best community of friends.”
Read more stories
“I came to Transform for whatever Ali is bringing and I am still here for that years later!!”
“I came to Transform believing Ali had created something special. I have experienced Transform as the unapologetic rising feminine in medicine, the future of healthcare delivery and our profession.”
“I came to Transform for the mindset work. I left with a powerful community, a belief in myself, and a hopeful view of the future.”
“I came to Transform to help my patients and like my body better while taking care of it. I have left this year with sisterhood, community, friendship, strength physically and mentally, and an entirely "transformed" mindset on how I want to live and practice. I too never plan to leave!”
“I came to Transform for workouts and community. I left with a deeper understanding of myself, my goals, passions, and desires. I now see my own potential and strength.”
“When I started Transform I came in like a whisper. I wanted "it" to work this time: the weight loss. Then deciding to say yes to IMPACT and all of you!”
“I came to Transform for the coaching, mindset workouts and strength workouts. I have gained muscle, insight, clarity to stay focused and motivated for my career in medicine, as well as create calmness and balance to live my life to the fullest.”
“I came to Impact for emotional wellbeing and regulation, personal growth, to find a new path, and the community of women. Transform has enhanced my nutrition and exercise knowledge and experience. I'm so thankful to be here.”
“I came to Transform years ago to learn more about nutrition and to have a repertoire of different workouts. I am still here with a beautiful community of women who inspire me daily.”
Watch their stories
Physicians who did the work, in their own words. About a minute each, unscripted.
How much support feels right for this season?
Now enrolling for January 10, 2027. Annual members can begin in January with Understand Me, April with Build Me, July with Protect Me, or October with Become Me. The standalone 12-week option is January’s Understand Me only. New and returning members follow the same schedule. Every option includes live Sunday calls with Ali, Monday activities, Ali's coaching brain, community, and the Total Strength Library.
Transform® is for you if
- You're a woman physician who knows the science and doesn't have the bandwidth to use it on yourself.
- You want one hour every Sunday where you move with Ali, let your body come down, and leave knowing the one skill you'll practice this week.
- You're willing to practice one skill a week, even on the hard weeks.
It's not the right fit if you want a weight-loss program, individualized medical care, or crisis support.
Why it's priced this way
Transform® is a year of live Sunday sessions where you work out with Ali while you regulate, process, and put one skill into practice. Twelve months includes 48 CME credits, so you may be able to use part of your CME allowance (check with your employer). It may also qualify as an HSA/FSA expense through Truemed, depending on your circumstances. Over 48 weeks, the full year works out to about $208 a week for a live Sunday workout and workshop with Ali, a Monday plan built for the week you have, written coaching from Ali's coaching brain at 11pm, and a community of women physicians who get it.
Payment plans are available. Mazzy can walk you through them when you reach the last step.
Here's your Transform®.
Send Mazzy a message
Mazzy helps with enrollment, payment plans, HSA/FSA, and scheduling. She'll write back to you personally.
Transform® provides coaching and education, not individualized medical care. Exercise can support mood and emotional regulation. Check with your own clinician before starting a new exercise program if you're pregnant, postpartum, injured, or managing a medical condition.
Questions about Transform®
How is Transform® structured?
The calendar follows four 12-week programs: Understand Me in January to March, Build Me in April to June, Protect Me in July to September, and Become Me in October to December. Annual members can start in January, April, July, or October with the program running that quarter and continue through the cycle for a full year. The only standalone program is January’s Understand Me. If you take it and decide to continue, your full year begins with the next cycle, Build Me in April.
What is included?
Every Transform option includes live Sunday Workout and Workshop calls with Ali, Monday interactive activities, Ali’s coaching brain, community, and the Total Strength Library. January–March’s standalone Understand Me program includes 12 CME credits. Transform for 12 months includes all four seasons and 48 CME credits.
I’ve done Transform before. How do I return?
Returning members follow the same enrollment options and schedule as new members. Annual membership starts with the program running in your starting quarter: Understand Me in January, Build Me in April, Protect Me in July, or Become Me in October. January’s Understand Me is the only standalone program. If you continue afterward, your full year starts with the next cycle.
What does Transform® cost?
Transform January–March is $3,000, or Transform for 12 months is $10,000. IMPACT is $25,000 and includes Transform. Payment plans are available. Mazzy can walk you through them.
Who is Transform® for?
Women physicians who know the science and want to move live with Ali each Sunday while addressing the stress physiology underneath the behavior, instead of adding another set of rules.
Is Transform® CME accredited?
Yes. The FIT Collective® is a directly accredited ACCME provider. Each 12-week Transform® program includes 12 CME credits.
Is Transform® a weight loss program?
No. Transform® is built around self-understanding, stress response, strength, nourishment, and self-trust rather than a number on a scale or rigid restriction.